Air Conditioning, contingency offer, DIY, energy bill, energy efficient, Hanley Home Team, Jacksonville Real Estate, Making an offer, Making an offer on a home, offer on a home, real estate, real estate offer, real estate tips
Air Conditioning, contingency offer, DIY, energy bill, energy efficient, Hanley Home Team, Jacksonville Real Estate, Making an offer, Making an offer on a home, offer on a home, real estate, real estate offer, real estate tips
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Staging means more than simply adding new fashions and furnishings to your home. Staging means understanding the psychology of living in a home, and using those underlying secrets to your own advantage, rather than to sell.
Staging is a word that has gained popularity in the real estate world in recent years. In case you haven’t heard the term, it means setting up the interior and exterior of your home with nice furnishings and decor so that home buyers can imagine themselves living in a clean, clutter-free, stylish home. You know…the kind of designer home no one actually lives in. In fact, there’s probably not a home seller in the world who hasn’t spun around in their newly staged living rooms just before selling and said, “Gee, I wish I had done this before selling it so I could have lived in it like this.”
But wait! Rather than staging to sell, how about staging for life—so you can live in it? By taking a fresh look at your home and making a few bold changes, you can impart much of the feeling that comes from a completely staged home, even if you have no interior design experience at all. This two-part report will show you how. First you’ll learn the secrets of minimizing distractions, which is the real reason that staging works—not the furnishings. And then you’ll learn a few style basics to help enhance the environment.
Part 1: Distractions and Tolerations
Part 2: Interior Design Basics
Part 1: Distractions and Tolerations
Wallowing in Distraction
In every era of mankind it can be said that somebody turned to somebody else and said, “Things are a lot more hectic today than they used to be.”
And in every case, they were right. Every era of mankind has grown more complex and hectic. That doesn’t mean life is harder from one era to the next. But it is hard in a different way. In our world today, for example, we’ve taken the expectation of personal productivity to new heights. It’s barely acceptable any more to not be available by phone, and people will complain about not being able to get hold of a person in minutes. Vast numbers of people are in charge of us, from our friends and family who demand our attention by phone and Facebook, to our kids and partners to want to be entertained, to a plethora of unskilled bosses in an increasingly stratified corporate world. It’s a recipe for stress.
Perhaps one of the most important survival skills in this current world view is our ability to manage distractions. Distractions are things that take our attention away from what we’re trying to focus on. Think “texting and driving,” or “walking and chewing gum.” These are things that aren’t supposed to go together, but we do them together, just as we eat and drive, program the gps and drive, do our makeup, read, and talk while we drive. And while doing one of those things, our coordination for doing the other slips.
Beyond technology, we’re also distracted by our own thoughts. With competing demands on our attention and time, we’re always thinking about several tasks at once—multitasking mentally as well as physically. And our world has become intensely mental. While our grandmother might have multitasked by getting all the parts of a good meal on the table at the same time, we have to be evaluating different ideas, planning multiple programs, writing several different reports, and thinking about how to keep everyone happy.
Thich Nhat Hanh is a Vietnamese Buddhist monk who tells us in his book called Happiness, that we should do things mindfully. His meaning is to be aware in the moment you are in of all that you are doing. When you are walking, think about walking. When you are sitting, think about sitting. When you are driving, think about driving. He says, “The present moment is the only moment that is real. Your most important task is to be here and now and enjoy the present.”
What’s the point in that, right? If you can multitask and you need to get a lot done, what is the point in slowing down and focusing on one task at a time? Well, for one, if we’re talking about driving, it’s safer. But more to the point, Thich Nhat Hanh is not talking about being able to do something better because you’re focused. He’s talking about calming the mind, something that has measurable benefits in relieving stress.
(Stay with me…this all goes back to staging in just a moment.)
A calm, still mind is more able to detach from complexities and feel at peace. A peaceful mind is better able to connect to abundance and win-win thinking. It is said by the Buddhists that a person will have become enlightened when he does not have a single thought for one whole minute.
The person who can effectively manage distractions is likely to be more attractive to others. For instance, networking events are wonderful places to view distracted minds. You walk into the room and the first thing you do is walk up to someone and catch their eye to see if you can get into conversation with them. You can tell instantly if they’re “with you” or not. Sometimes it’s subtle, a frozen smile, a flick of the eyes. Other times it’s more overt with them turning and talking to other people in the middle of your conversation. And then other times you feel like you’re the only person in that other person’s world right then. Ah, that feels nice.
The practical application of this discussion is that the act of reducing distractions in our home space instantly puts our minds into a more receptive state, calming our stress, and improving our health and relationships. Wow, that’s a lot of goodies from just reducing distractions and simplifying where our attention goes.
By decluttering our space, arranging furniture to appeal to the eye, reducing messes, harmonizing colors, and simplifying your décor, we gain a huge amount of peace in our home space.
Reducing distractions is one of the biggest secrets to successful staging. Removing clutter and putting thing in order, as well as using a few well-placed large pieces of art or furniture in place of a bunch of scattered pieces make a room feel more peaceful—and that sense of peace is one of the reasons that staged homes sell faster than unstaged homes.
Then there’s the evil cousin of distractions—tolerations. Tolerations are a kind of distraction that we don’t acknowledge. Tolerations are usually tiny distractions we ignore, but that are in our peripheral vision and at the edge of our consciousness. I remember a neighbor coming to visit for the first time. I wanted to make her feel welcome, so I started to show her around the house. It was only then that I noticed the cobwebs hanging from the ceiling, the hole in the door screen, and the streak of dirt by the front door where the dog jumped up. And when she asked to use the restroom, I suddenly remembered the moldy tile in the bath surround. I was distracted during her brief visit, and probably looked and acted apologetic.
I mentioned all this to a friend later, and we talked about how the cumulative effect of tolerations can become a drag on our spirit, awareness, and energy. I wanted to enjoy my neighbor, and all I could think about was little crap that I should have taken care of. I’m sure the neighbor felt some of my embarrassment, even if she didn’t know why.
The experience made me look around my house and realize how many of these little details I had been tolerating without really noticing.
Tolerations can consist of a multitude of small, petty details—like a dirty car, the torn curtain, a spot on the floor, the annoying piece of tape stuck to our computer, the door in the bathroom that sticks. Or they can be large projects—like the house needs painting, the filing system is in disarray, the car is too small for a growing family, etc.
One reason staged homes appeal to us is that they have eliminated the tolerations. Buyers feel good without even knowing why, because there’s nothing to take care of…no tolerations have built up to dampen their energy. They don’t see any cobwebs or curled linoleum, because those things have been taken care of in a well-staged home.
Exercise: Eliminating Tolerations
Step 1: Petty tolerations
Look around in your immediate environment from where you’re sitting right now. Make a list of everything you see that is out of place, broken or torn, too small or large, crooked, cluttered, a dissatisfying color, etc. Do this for every room in your house. Do the same in your office workspace and car.
Place these lists where you can see them prominently. They are your visual existence system to help you remember what needs to be done.
Make a commitment to fixing just one item from this list each day. Cross off each item as it is done. Fix it mindfully.
Step 2: Major tolerations
Look around your house, yard, car, and work environment. Make a list of projects that need to be done, including painting, cleaning, organizing, repairing, replacing, etc.
Prioritize the list. Then put the first project onto a schedule. Identify the intermediate steps that need to be done to make that project a reality, such as getting bids, tracking down service providers, saving money, etc.
Part 2: Interior Design Basics
In addition to looking at tolerations in your physical space, consider the following more traditional suggestions for staging your home, while eliminating tolerations:
Start with a Blank Slate
Consider emptying an entire room before you start any DIY staging efforts. By creating a blank slate, you’ll be more creative. Then consider these three things elements: paint and flooring colors, window coverings, and finally art pieces. Identify a color scheme for all of these elements. If you already have flooring and don’t plan to replace it, that may be the start of your color scheme.
Choose new paint colors to complement the flooring. If you can’t afford new furnishings to match the color scheme, consider new pillows or a slip cover. Consider installing crown molding and new baseboards at this time, or building a new fireplace surround or mantle. Finally, choose window coverings that tie the paint, flooring, and furniture together. When moving furniture back into the space, look for ways to leave some things out of the room altogether. The most valuable feature of staged homes is the absence of clutter.
When replacing furniture in the room, position it in different ways. Try configurations you think can’t possibly work, such as setting the couch at an angle and adding a sofa table behind it. Also consider adding plants to your space. As you replace furnishings, also remember the ideas of absence of distractions and elimination of tolerations.
Find a Way to Match Pieces
If you have mis-matched shelving or other furniture for the room, consider replacing some of it, or refinishing it all to have a similar finish. For instance, if you have one rattan chair, a wooden IKEA shelf unit, and a 1960’s coffee table, you may be creating dissonance in your space. Consider ridding yourself of one of these elements, then replacing it with something that matches one of the other elements. Perhaps removing the 1960’s table and replacing it with an IKEA table will draw the room together. Perhaps replacing the rattan chair with a 1960’s era arm chair might draw the room together in a retro way. The more your furniture looks as though it is from the same style or era, the more together your room will look.
Another idea for matching pieces is to choose one finish and alter other pieces to have similar finishes. For instance, if you have a blonde wood coffee table, a golden oak shelving unit, and a black lacquered TV cabinet, you have mismatched finishes. If you want to keep the black TV cabinet, consider sanding and using black lacquer paint to refinish the coffee table and shelf unit. If you don’t want to keep the black TV cabinet, but like your blonde wood coffee table, consider replacing the TV cabinet and sanding and lightening the stain of your shelf unit. For some wood furniture, you might consider distressing it and using a white-wash finish.
Remove Clutter with Storage
It’s been said many times. A well-staged home is a clutter-free space. If you struggle to manage clutter, the best thing you can do for yourself is to first throw everything away that you almost never use. If it has sentimental value, or you use it rarely but need it when you do, then you will find a home for it in the garage, attic, or storage area. You can also take photos of some older cherished items that you don’t really need to hang onto any longer.
Speaking of storage areas, if clutter controls you, one of the first things you need to do is purchase cabinets with closing doors. Many people get clutter around the phone area in or near the kitchen. If that’s you, purchase a cabinet that can rest in this area and hold a lot of that clutter. One friend of mine bought an extra upper kitchen cabinet to match the rest of her kitchen, then placed it on the floor under the bar countertop next to the bar stools. That is the place where the kids shove all of their art supplies that they use while sitting at the counter.
Clutter goes beyond counter tops. Clutter can include too many pieces of furniture and too much art on the walls, but that may be a matter of taste. I know people who love knick-knacks and every square inch of their homes is covered with these treasures. They are clean, well-organized homes for the most part, thought one is just junky, with stuff crammed into shelves so tightly that it can’t even be seen.
If clutter is a problem for you, focus intensively on creating cabinets and spaces for your stuff. As my mother always said—a place for everything and everything in its place.
Staging is not just about renting expensive furniture and creating a designer interior to sell your home. Staging is also about staging for life—creating a space you enjoy living in, one that contributes to your sense of well-being. By eliminating distractions and removing tolerations, you open up your mind to focus on other, more important things in life. And by matching colors, matching furniture styles, and creating significant extra storage for all your “must-keep” small items, you create a relaxing environment that soothes you, much like a great piece of art or a perfect place in nature. Your home will make you feel good, not just be a place to get out of the rain.
Ever get the itch to do a DIY project? Whenever we do, our favorites involve getting outdoors and mixing up our landscaping features.
Whether it’s as simple as installing some lighting or a little more time-consuming like re-plotting plants, a fresh look for the lawn always gives your home a fresh look as well. Here are our top five easy landscaping projects!
Create a pathway.
To guide you and visitors throughout your yard and link different areas together, install a pathway. You can use materials from a variety of materials, including reclaimed pallet wood, flagstones, gravel, and more to add texture and color.
Add a wall or border.
Installing a flagstone, rock, or brick wall around flower beds or trees adds a sleek, clean look to your landscaping and helps separate different sections of your yard.
Install a water feature.
Nothing says zen quite like the sound of trickling water as you relax in your backyard. You can start simple with by purchasing and installing a small feature powered by a solar panel or create a larger focal point in your yard by installing a waterfall wall or small pond.
Light your way.
An easy way to transform your yard is to strategically use lighting. Place cool-colored lights high in trees to recreate a moonlight feel, use pathway lights to naturally guide the eye, or highlight objects or plants.
Expand your yard space by drawing the eye to the sky with a trellis fence or screen made of wood or metal. Once you install your trellis, select your climbing plants and vines and get to planting.
Source: Easy Landscaping DIY Projects
buying a home for the first time, cyber crime, cybercrime, fraud, home search, Jacksonville FL Real Estate, Jacksonville Real Estate, phishing, protect your money, real estate, real estate fraud, real estate wire fraud, staying safe, wire fraud
The lucrative nature of real estate investments and transactions makes them vulnerable to the risk of fraud, robbery, phishing and cybercrimes. As opposed to bank robberies and burglaries, wire net frauds and cyber robberies don’t have a limit to the amount of money that can be looted.
Wire fraud in the real estate industry appears to be the fastest growing amongst all cybercrimes prevalent across the US. In 2017, the authorities reported losses more than $1.4 billion while complaints were registered by 301,580 individuals and firms. Moreover, statistics reveal that more than 9,600 investors and renters were looted of $56 million in the real estate industry last year.
So, how does a real estate fraud actually occur?
Basically, the fraudsters and crooks conduct fake real estate transactions by adopting the identity of a real estate agent from a reputable firm or someone related to the agent handling the purchase. The fraudsters forge the identity, email and other important details to create a highly authentic and credible image that can be easily trusted by the buyer or organization. After posing as a credible agent, they scam the buyers with fallacious emails and instructions of wire to a bank account, which belongs to the fraudster.
Earlier in June, the federal authorities have launched a coordinated law enforcement initiative, WireWire, to take down all BEC schemes that attempt to intercept and hijack wire transfers. In a short period of 6 months, this effort has managed to make 74 arrests, and recovered $14 million from fraudulent wire transfers. However, the risk of being a victim is still looming high above the buyer’s head.
How can you protect yourself?
Reports from the FBI reveal that business email scams and compromises have accumulated loss of over $12 billion and the numbers keep growing with every passing day. It is a common practice for fraudsters to hack the buyer’s email account and monitor all the correspondence taking between the buyers and real estate agents.
The scammers wait until the two parties head towards the transaction, and at the very last moment, they contact the buyer with fake emails to make it appear like the agent is using a different account to ask for a money to be wired to another account. Fraudsters can also hack the email accounts of real estate agents and professionals. So basically, not only your money and your investment are at stake, but more importantly, your personal identity and your personal/financial information linked with your email account are also at risk.
These wire transfers amount up to a great deal of money, and personal identities and information are also valuable for such scammers. It is important for buyers and real estate agents to adopt a more secure way to communicate and conduct business transactions. Most important, email accounts should be password protected. It is also important to make sure you verify all emails that ask you to wire funds or pay any kind of amount. Be sure to verify all the details and sudden changes by contact your real estate firm or agent on a verified number.
Have any questions or are you ready to start your new home search in 2019? Give us a call today! Kevin and Jennifer Hanley, REALTORS Keller Williams Realty Atlantic Partners Southside 904-515-2479 http://www.HanleyHomeTeam.com
Losing weight, starting an exercise plan, or giving up on smoking are some of the most common New Year’s resolutions for a vast majority of individuals. But have you ever thought that buying a home should be in your New Year’s plan? Let’s face it, you have been dreaming about moving into your own home for such a long time. You even have plans for the kitchen cabinets and a backyard where your kids can play with your dog. But somehow you have not been able to convert your dreams into reality. It is finally the time to stop postponing your decision and start the home buying process….welcome to 2019!
Buying a home is a great New Year’s resolution
If you have been living in a rented place for a long time, isn’t it the right time to stop making the bank account of your landlord happy? It’s time to treat your family to a place that it can truly call its own!
Benefits of home ownership should spur you into action
There are so many benefits of buying a home that it would take a full article to describe each one of them. But just the fact that you can have your own home with the same (or less) monthly payment that you are now paying as rent should be reason enough to spur you into action. You would need money to put forward in the form of down payment but this money helps in building equity into your home.
Mortgage rates are going up and so are the prices of properties. Waiting any longer will only make it that much more difficult for you to buy a home. If you make home buying as a New Year’s resolution, the first step is to contact The Hanley Home Team to help you create an achievable action plan. Give us a call and let’s make it a GREAT 2019 together – www.HanleyHomeTeam.com 904-515-2479 Kevin and Jennifer Hanley, REALTORS The Hanley Home Team of Keller Williams Realty
The best remodels will increase both quality of life and listing price, so take care to invest in projects that will net the biggest returns.
By Brooke Nally
If you’re into renovation projects, then updating and revamping your home can be a lot of fun. But before you get too excited about knocking down walls and setting up a custom movie room, you might want to consider resale value. Flashy renovations don’t always yield the best returns, so you’ll need to take care when picking projects.
To make things easier for you, here are four remodels to avoid and four to invest in.
An indoor basketball court, wine cellar, sauna, or even a movie theater won’t often recoup the high building costs. Luxury add-on rooms are hard to pitch to buyers unless you’re living in an upscale housing market—the average homebuyer won’t be willing to pay for them. Further, rooms that depend heavily on wired electronics, like home theaters, are hard to keep current because TVs and speakers are constantly advancing.
The average cost to build a pool is $39,084, a hefty price tag that is seldom recovered once the home is sold. It’s widely accepted throughout the industry that a homeowner will lose money by adding a swimming pool. Homebuyers don’t want to deal with the maintenance cost of a pool (which can cost as much as $2,000 a year), the added insurance premiums, and—if they have young kids—the safety issues.
Though gold-plated crown molding or mosaic-tile backsplashes may feature prominently in your ideal vision for your home, they often turn out to be the average homebuyer’s worst nightmare. Passing fads or niche trends rarely stick around long, so if you miss the brief window when your remodeling choices are in, you’ll end up paying for it later.
Changes Contrary to Area Standards
If you aren’t watching the trends common to your area, you could end up losing a lot of money. A home that totals $600,000 after all the renovations won’t sell in a neighborhood where homes are netting half that price. Likewise, knocking down the walls of extra bedrooms for an open layout won’t be appealing in a family-oriented neighborhood.
You don’t want to go cheap on a standard front door. At roughly $1,000, steel doors are comparatively affordable, durable, low maintenance and burglar resistant. As an added bonus, the National Association of REALTORS® reports that steel door upgrades show the highest return on investment of any home remodel, at over 100 percent of the cost.
As the price of solar panels continues to drop, the energy payback on installing them is becoming greater and greater. The average rooftop solar system is now paid off in seven and a half years. After that, panels are a big money-saving asset. A study by the Lawrence Berkeley National Laboratory notes that homebuyers “consistently have been willing to pay more for a property” with solar panels—a premium of around $4 per installed watt, on average.
The exterior of your house is the first thing potential homebuyers see when they come to your home, and you want to make the best first impression. This is part of the reason redoing your siding is so profitable. New siding recoups around 80 percent of the initial cost, according to the National Association of Realtors®, thanks largely to the increased curb appeal and improved energy efficiency it provides.
Access to broadband speeds is considered an essential utility for today’s connected homebuyer. Research shows that faster internet speeds increase your home value by as much as 3 percent. Homeowners can prepare their homes for higher broadband connectivity by working with area providers to install requisite equipment and wiring. Building out wall ports and cable-hiding baseboards is a good move to attract buyers, too.
Even if you’re not considering selling your home just yet, keep potential selling benefits in mind. Intrepid homeowners know that the best remodels will increase both quality of life and listing price, so take care to invest in projects that will net the biggest returns.
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By Stacey King, REALTOR
Summer is the time to sell your home, right?
You might think that from the stories out there. But the reality is that buyers are always looking for homes. You just need to find the right buyer.
During the summer, homes that are for sale usually see a significantly higher amount of traffic versus their fall and winter counterparts. Some buyers looking in the summer have the philosophy that if they find the “perfect” house and can move in before school starts, they’ll move. If they don’t, they won’t. There’s not a big sense of urgency. That leads to passive buyers flooding open houses, requesting showings and not submitting offers.
The fall is a different story.
After a small traditional dip at the beginning of September, things in the real estate industry pick up in time for fall. While there are fewer “lookey loos” checking things out but not making offers, the buyers who are looking are serious.
There are plenty of things to do during the weeks leading up to Halloween, Thanksgiving and the December holidays. A buyer who is taking time to look for homes is doing it for a reason — because they need to buy a home. Now.
For a seller, this is a winning combination. The buyers looking at your home are serious and ready to make offers, and there are fewer “passive” buyers walking through and taking a peek at your home when they’re not pressed to purchase a home. This means a reduced inconvenience for sellers accommodating showings, and more (often stronger) offers.
Is now the time to sell your home? Call the Hanley Home Team and we’ll walk you through it! http://www.HanleyHomeTeam.com 904-515-2479 Keller Williams Realty Atlantic Partners Southside
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Downsizing is hardly a dirty word these days, especially as Baby Boomers begin to question the size of their home, and more Millennials are finally making their way into the world. Home ownership is a good investment at any size, and if you’ve ever wanted to free up some cash for the rest of life’s joys (travel? new hobbies? investing?), downsizing can be a great way to rightsize your budget. Here are seven ways downsizing can foster a little more financial freedom:
1. Utility costs. If your gas and electric bills have been climbing year over year, consider the pleasant surprise of heating and cooling 1,200 sq. ft. instead of 3,500. Controlling the climate in empty spare bedrooms is pointless when you don’t need the room. What’s more, you can count on fewer houseguests with less space, and this, in turn, can decrease utility costs.
2. Maintenance costs. How big is that lawn? How many rooms need to be refreshed with a coat of paint? How many windows do you need to wash, and what about the size of that driveway that must be repaired and sealed?
3. Insurance. Your insurance bill is based in large part on your appraisal, and if your new home is smaller, your insurance bill should shrink as well. (This can vary based on location and levels of coverage, of course, but you would be hard pressed to insure less for more!)
4. Property taxes. Much like insurance, tax rates tend to be based on a percentage of assessed value. Here’s a few more dollars back into your wallet.
5. Repairs. How many toilets do you need to have fixed? Appliances? Light fixtures to keep lit? The smaller home has fewer leaking faucets and a smaller roof to replace. Your overall spend on maintenance goes down when you have less home to maintain.
6. Furniture. Downsizing is a perfect opportunity to sell excess furniture and find keep only those pieces well-loved or essential for your new smaller space.
7. Hosting and entertaining. When you’ve got that sprawling home, your place is ground zero for out-of-town guests, relatives, and holiday parties. As your space shrinks, so does your annual hosting and entertaining budget. Besides, if you really want to throw a shin-dig, you can take some of that downsizing cash and pick a perfect venue.
Looking to downsize and redirect that extra cash? Get in touch: Kevin and Jennifer Hanley, REALTORS The Hanley Home Team of Keller Williams Realty Atlantic Partners Southside 904-515-2479 http://www.HanleyHomeTeam.com
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Everyone wants a smooth home inspection. Sellers, buyers, agents… everyone’s rooting that this high-stakes moment passes without a hitch. Add to that list the home inspector, too! Save time, save money. If you’re selling, there are things you can do to make the home inspector’s job easier and help ensure the most accurate report possible.
1. Declutter your appliances. Get the pots off the stove, remove pans stored in the oven, take that bowl out of the microwave, and check the washer and dryer bins for clothes. While all of these appliances need to be tested, you don’t want an inspector rummaging through your laundry or scorching a pot to get the job done.
2. Replace burned-out lightbulbs. If a light switch doesn’t work, the inspector will need to determine if it’s a problem with the fixture itself. Take the time to hunt down those lightbulbs that might be out-of-the way, too… (Closets, attics, basements, guest rooms, etc.)
3. Keep access doors clear. You might have furniture blocking seldom-used crawlspace entrances, or the space for the pull-down stairs up to the attic may be obstructed. Make these entryways clear to the inspector and save them the time and hassle of getting into hidden areas.
4. Be honest about what doesn’t work. Don’t deceive your home inspector or hope they’ll overlook something. It’s bound to come out, and failure to disclose home defects can be a legal hassle down the line. Know the garbage disposal is broken? Say so. Leave notes for the inspector or prepare them in advance with an email message, etc.
5. Point out pumps and septic tank locations. If you have your own well and septic system, make sure the location of these is clearly described for the inspector. Annotate a photo or draw a simple map if need be.
6. Check your smoke detectors. People forget to change batteries in smoke detectors, and if you’ve neglected yours (or taken them down to change batteries and left them in the garage!) double-check to make sure they’re in place and functioning.
Naturally, this list assumes you’ve made any pre-inspection repairs you want to address. Want a more information about the home inspection process? Get in touch with us today: Kevin and Jennifer Hanley, REALTORS The Hanley Home Team of Keller Williams Realty Atlantic Partners Southside 904-515-2479 http://www.HanleyHomeTeam.com
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If you stop to think about it, selling a home is a bit of a strange endeavor. You’re asking prospective buyers to make a huge investment in your home without the experience of actually living there. Yet this is standard procedure. Buyers make offers after showings without having spent a single night in the home where they’re planning on living!
Now there’s an emerging marketing trend designed to take some of the ambivalence out of buying a home. Some sellers are taking the steps to let prospective buyers “live” in their house for a few days to see if the home is right for them.
AirBnB is one platform making this strategy possible. Most effective for sellers who have staged their house and are not currently living in the listing, the approach is direct: Sellers list the home on AirBnB and when they have an interested buyer, they arrange a temporary “rental” of the property. This way, the buyers get to spend real time in the home. They are allowed privacy, the chance to see what it’s like to sleep in the house at night, and use the facilities just as they would if they owned the home.
While the approach goes a long way to calming buyer fears, the idea is not without its critics. For one, not all brokers may be comfortable with this approach. Obviously having prospective buyers temporarily rent the home can create difficulties showing the home to other buyers when the property is rented.
Also, there are infrequent horror stories associated with this type of short-term rental. Home damage and even squatters who refuse to leave have happened to people listing their property on AirBnB. Finally, there are potential legal complications related to short-term rentals in certain communities.
You can see the appeal, though. There’s a real potential for buyers to build an emotional attachment to your home if they spend a little vacation time there together while evaluating the property.
What do you think? Would you AirBnB your home if it gave you an selling advantage?
AirBnB’ing your home is hardly the only strategy for a quick, competitive sale. We have a full range of marketing and sales techniques to help you sell! If you’re thinking about selling soon, get in touch to see what we can do for you: Kevin and Jennifer Hanley, REALTORS The Hanley Home Team of Keller Williams Realty Atlantic Partners Southside 904-515-2479 http://www.HanleyHomeTeam.com